About the initiative

About the initiative


Roadmap for a Hidden Champion Company

AFG and DEG select 1-2 high growth African companies to profile every quarter

The compendium of case studies of high growth African business are published on a dedicated website

Award to top annual hidden champion profiled in that particular year

To create additional coverage for the best company profiled

DEG considers profiled companies for potential investment

Once a year, new case studies will be launched at an exclusive online event to invite other investors to the table.

Eligibility Criteria

Stage of the business

  • Revenues of at least $ 20 million in last business year
  • At least 7 years in operation
  • Economically sustainable business model

Business Sector

  • Agribusiness, manufacturing and services sectors
  • No businesses in tobacco, hard liquor, weapons industry or on DEG exclusion list

Growth Opportunity

  • Business has proven strong product-market fit in home market
  • Sizable opportunity for expansion
  • Pursues a path of innovation/industrialisation

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