Sorbet Group

Propelled by its founder’s focus on culture, the chain of beauty salons has since expanded its franchised salons to more than 220 stores across South Africa.

Sorbet Group: Full case study

Delivering exceptional financial results through corporate culture– How a founder’s focus on people helped build Africa’s largest beauty chain

Sorbet Group: Executive Summary

Delivering exceptional financial results through corporate culture– How a founder’s focus on people helped build Africa’s largest beauty chain

2005

Year founded

$72m

in revenue generated by 2019

500000

customers enrolled on loyalty program

Watch the documentary